Ma Kluea Kao, Sung Noen, Nakhon Ratchasima
Food
2025
6th Regional Industry Promotion Center
Wagyu Korat has a long-standing reputation for selling premium beef. Nattha, the second-generation owner, shared that her father started the business with a commitment to raising high-quality beef. They import breeds from Australia and the USA to ensure the beef meets the highest standards. Now, you don't have to travel abroad to experience exceptional beef; you can head straight to Nakhon Ratchasima
However, the high-quality product deserved an upgrade in its packaging. For years, they'd been using standard packaging. We stepped in to help them revamp their packaging appearance while preserving their brand identity by keeping their classic logo. The text and graphics we incorporated were designed to highlight the premium quality of the beef and grab the attention of customers. We also included a designated red space for the price tag, creating a clean and organized look on the shelf for shoppers.
The new label also allows a clear view of the meat in the tray. The result is a superior label that not only reflects the quality of the beef but also captures the attention of customers.