YOU ONLY LIVE ONCE

Chao Na Winery is nestled in the Pa Kham district of Buriram province. The soil there? It's packed with goodness, thanks to those old, now-dormant volcanoes. The whole operation is run by local farmers who were really looking to boost the local economy. They were tired of the low prices for their crops and the struggles families were facing. Every year, they were stuck with a stagnant market and a surplus of produce. Making liquor, especially wine, seemed like a smart way to tackle the problem. But, their products weren't exactly household names, mainly because of a lack of marketing and design know-how.

That's where the 6th Regional Industry Promotion Center stepped in, asking us to team up with them to help the winery find a solution. After a good chat, we all agreed that a change was needed. We figured we could solve a lot of the problems by tweaking two things: the bottle and the label. We decided to go with a slimmer bottle to give the wine a more exclusive, luxurious feel. The label needed a complete makeover, ditching the old, bland design for something minimal but high-class.

Why the luxurious design? Well, wine is often seen as a drink for people with a higher income. These folks like to show off their values and tastes through the things they buy, use, and wear. Plus, they have more purchasing power. This new look would also make it easier to convince local hotels to stock their products.

Even though this project isn't huge, it's got real potential to change things for the better – boosting sales, brand awareness, and demand. We're not worried about the quality of the wine itself. The farmers put a lot of care into it, and the rich soil their crops grow in speaks for itself. This project is all about helping their members earn a better living.